Social Media Rollout, Strategy, Production, Analytics Reporting, and Paid Advertising for The Buffalo News NY Emmy Nominated "PLAYACTION" Series
Goal: Create and execute a social media strategy for PLAYACTION, the 20-week social-first video series featuring sports reporter Mark Gaughan, breaking down major plays of each Buffalo Bills game of the '21-'22 football season.
This included a 20-week social strategy and content calendar for the '21-'22 Bills regular and play-off season, platform-specific social copy for Instagram, Facebook, and Twitter, social production, posting/scheduling content via Sprout Social, paid advertising via Facebook Ads Manager for Facebook and Instagram, and analytics reporting.
