The Rooted Collaborative
I was hired in March 2020 at the beginning of the Covid-19 pandemic as the creative strategist to relaunch The Rooted Collaborative brand and social media channels. I worked with a small creative team of contractors to build the Instagram strategy, select images and create engaging captions for posts and stories.
I planned and executed the inaugural two-and-a-half-day "The Rooted Collaborative: UPRooted" retreat virtually during the Covid-19 pandemic in collaboration with the Founder. Wrote all copy for Facebook and Instagram ads to promote and sell retreat tickets, generating $50,000 in revenue with over 100 attendees. I delivered on-site copywriting for the Instagram channel during the UPRooted retreat and during multiple brand events.
